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Mobile devices such as smartphones and tablets make up a large and crucial component of a modern business’s technological fleet. From employees in the field to the executive suite, corporations rely on these assets to coordinate an increasingly diverse and distant workforce, achieve production goals, and keep up with their competition. All the while, the pace of technological progress marches on, and businesses face the constant balancing act of either operating – and attracting new talent – with old tech, or investing and integrating with the latest.

This is where an effective remarketing strategy comes in. Having a fleet of outdated devices on the books can be both a liability and an opportunity. In this post, we explore the strategies and benefits of getting the most out of remarketing your mobile assets.

First Things First: Preparing the Assets

Before a mobile device is ready to remarket, it must undergo three initial steps to confirm the safety and quality of that device. These are data wiping, functional testing, and cosmetic grading. 

1. 1. Data Sanitization and Security
      This process ensures that all personal and sensitive data is completely wiped from your devices. Data security is paramount, and failure to properly sanitize devices can lead to privacy breaches and legal consequences. It must be a policy and procedure with no compromises.

      Utilize reliable data erasure methods or seek the assistance of professional data sanitization services like Pulse to ensure that no trace of confidential information remains on the devices. Demonstrating a commitment to data security enhances buyer trust and increases the desirability of your remarketed devices.

1. 1. Functional Testing
      This quality assurance process ensures that a device meets operational standards and will perform as expected when resold. The assessment is both physical and functional, including testing of hardware and software components, touchscreens, buttons, cameras, speakers, microphones, connectivity features, compatibility expectations, and pre-installed applications. In the hands of a professional service center, identified defects can be fixed and the device returned to its expected level of performance.

1. 1. Cosmetic Grading
      This process determines the current aesthetic quality of a device through a rigorous evaluation. A device needn’t appear brand new to perform its duties, however imperfections such as scratches, dents, discoloration, or other signs of wear can affect the desirability and resale value of a mobile device. A trained evaluator can grade the overall cosmetic condition of a device, setting an expectation for its future value on the resale market.

Don’t have these capabilities in-house? Most companies won’t. Pulse has service centers across the globe that specialize in preparing phones, tablets, and laptops for remarketing and resale. We coordinate directly with you, your goals, and your equipment.

Next Up: Targeted Marketing and Selling Channels

The science and art of remarketing one’s own mobile assets often presents the biggest gap between a company’s internal needs and its ability to market its own products and services. In short, if you want to get the most out of remarketing your mobile assets, you’ll need to work with an expert. Leaving it to chance or the inexperienced is leaving money on the table. 

Optimizing the remarketing process involves identifying target markets for your mobile assets, researching consumer trends, and having the processes in place to ship inventory at a rapid pace. Smartphones and tablets can be resold through major online retailers, social channels, as well as platforms dedicated to mobile asset resale. Pairing the right fleet of devices with the right channel will significantly impact the return on your remarketing and resale.

Competitive Pricing and Value Proposition

Pricing your remarketed mobile assets competitively is crucial to attract buyers and secure successful transactions, and it’s another step where working with the experts makes a huge difference. Conduct market research to understand the prevailing prices for similar devices in the secondary market. Take into account factors such as device condition, age, and specifications when setting your prices. Additionally, create a compelling value proposition by highlighting the unique selling points of your devices. This can include factors like extended warranties, accessories, or any additional services you offer to differentiate your products from competitors.

A Final Benefit: Sustainable and Responsible Practices

Remarketing mobile assets aligns with sustainability and responsible e-waste management. By extending the lifecycle of devices, you contribute to reducing electronic waste and conserving valuable resources. Incorporate these environmentally conscious practices into your remarketing strategy and communicate them to potential buyers. Emphasize the positive environmental impact of purchasing a refurbished device, appealing to eco-conscious consumers who value sustainable choices.

Pulse Supply Chain Solutions are experts in the remarketing and resale of electronic devices for industries operating at any level. We have over 30 years’ experience and 7 service centers operating in 6 countries. We are positioned to help a global customer base minimize freight, increase value, and move their assets quickly and seamlessly to the markets that need them, keeping more phones in hands and pockets, and less in landfills. Ready to get started? Remarket, resale, and recycle with Pulse today.